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The Business of Healthcare is a twice-monthly podcast from the Center for Healthcare Leadership and Management. The center is based at the Naveen Jindal School of Management at The University of Texas at Dallas. The show, like the center, brings together business leaders and other forward thinkers to discuss how best to meet the challenges of a rapidly changing, increasingly complex healthcare industry.

May 24, 2019

Heidi Rasmussen, chief operating officer of freshbenies, joins host Dr. Bob Kaiser to discuss her company’s innovative approaches to healthcare benefits that help consumers save money and become smarter healthcare consumers. Rasmussen, a UT Dallas alumna who earned a bachelor’s degree in business administration from the Naveen Jindal School of Management, co-founded freshbenies with her husband, Reid.