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The Business of Healthcare is a twice-monthly podcast from the Center for Healthcare Leadership and Management. The center is based at the Naveen Jindal School of Management at The University of Texas at Dallas. The show, like the center, brings together business leaders and other forward thinkers to discuss how best to meet the challenges of a rapidly changing, increasingly complex healthcare industry.

Dec 10, 2020

In this episode, host Dr. Bob Kaiser has a conversation with Erin Burns Freeman, vice president with Ackermann Marketing & PR, a firm that specializes in consumer research related to millennial preferences that shape the patient experience in healthcare. Freeman explains how millennials behave more as consumers than as patients in making healthcare choices and what providers must do to adjust to these preferences.

How Millennials are Changing the What, When & Where of Healthcare (PDF)